Blog

Insights on data, attribution, and AI

We write about what we build.

Data Quality Framework: How We Catch Bad Data Before It Reaches the Dashboard

Framework for catching bad data before it reaches the dashboard.

Compares CDP, CRM, and data warehouse; explains when to use each.

Built privacy-first data stack for client freaking out about cookies.

Eliminated hours of weekly spreadsheet hell for a client's RevOps team.

Cleaned up client's GTM mess; found $340K they didn't know they were losing.

Attribution models with code: first, last, linear, time-decay, Markov, Shapley.

Found client losing half their leads to broken form sync.

Survived data quality crisis; fixed broken revenue pipeline in 4 hours

Built client CDP in 6 weeks; client does $2M/year.

Fixed client's attribution model; Facebook stopped stealing conversion credit.